So, I am talking to someone who is telling me about parking and about Asda and my mind is wandering because parking and Asda are not on my mind at the moment. The subject of universities comes up and my interlocutor tells me he was at Leicester Poly and its name got changed to De Montford University and I say, Ah Simon de Montford, what was he all about then? And my interlocutor doesn’t know. So I say, well Leicester’s been in the news a lot recently, hasn’t it? But my interlocutor gives me a puzzled look. So I say: Claudio Ranieri? No recognition from my interlocutor. Winning the Premership title? I say. Still nothing. And then there’s Richard III, I say. But he is not very familiar with that story either, so I tell the story of the body discovered in the car park. Ah, the car park! This rings a bell. You see how all stories go back to parking in the end. We had found a point of contact.