There was an old advert on the telly many years ago where two women shared a complicity about another person’s body odour. In one version of the advert one of them wrote the letters B.O. before rubbing them off when the culprit came over and in another version she mouthed it to her friend. I saw a man today with a tee-shirt that said I never lose. I win or I learn. This is an example of the prevailing modern trend of B.O. or Boastful Optimism, which seems to have swept the board as the model ethical behaviour of our times. It is an ugly, hectoring braggart of a genre and seems to have taken over the world. When I see it now I mouth the letters B.O or write them on the steamed-up window pane.

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